Print Ad Specs

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Print Advertising Specifications

Download Print Spec Sheet (PDF)


Mechanical Requirements

Full Page (incl. covers):  Trim 7.875” x 10.5” Bleed 8.125″ x 10.75″
Binding Method: Saddle Stitch
Printing Process: Web Offset
Spread:  Trim 15.75” x 10.5” Bleed 16″ x 10.75″
Keep live matter 1/4” from final trim

File Specifications

File Formats

  • PDF/PDF x-1a
    Acrobat 4.0 and up (PDF 1.3 all fonts embedded–use press options)

Accepted Proofs

  • Digital Halftone: Kodak Approval with color bars.
  • Inkjet: Iris or Dupont Waterproof with color bars 2 (two) proofs to accompany each ad.

Special Instructions

Build page to trim and extend bleed beyond page edge. Do NOT apply style attributes. All elements to be placed at 100% with no rotation or cropping. Pantone colors must be in CMYK mode. DPI = 2400

Font Specifications

Font information should include manufacturer, font name and version. Use stylized fonts and do not apply style attributes to basic fonts.

Media Type

CD-ROM/DVD for Mac, FTP information available
Username: advertiser
Password: !advertiser!

Color Calibration

SWOP standards, GATF/SWOP-approved scales, targets and control patches. Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta and Black control patches.