The Auto Enthusiast

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Designed for the Auto Enthusiast

Readers of THE WEEK are avid automotive consumers—discerning in their choices and passionate about their vehicle preferences. Recognized by their peers as knowledgeable, they have influence and the potential to generate purchase consideration for your brand.

Auto Overview

  • Own imported vehicles 70%
  • Own domestic vehicles 37%
  • Prefer vehicles that are high performance and fun to drive 31%
  • Will seriously consider a hybrid or other alternative vehicle for their next auto purchase/lease 47%
  • Feel that the vehicle a person drives says a lot about who they are 53%
  • HH owns 3+ cars 30%
  • Willing to pay more for products that are environmentally friendly 56%

Purchase Influence

Readers agree…

  • “I look forward to technology advances in new vehicles” 68%
  • “When I find a vehicle I like, I recommend it to others” 65%
  • “People look to me for advice on automobiles” 29%

The Right Environment

  • THE WEEK runs a “New Cars” feature in at least three issues each month
Source: 2013 Ipsos Affluent Study, MRI Fall 2013 (THE WEEK is a prototype)